Online Mediums: Revolutionizing the Way People Deal with Art
By Nvya Editorial | Published on Sep 19, 2022 | in In the gallery
Making money by selling artwork online has become commonplace now. Gone are the days when both artists and art lovers used to wait for art exhibitions to buy and sell their artworks. The online mediums have no geographical boundaries, with no limits related to accessibility and reachability. As the online shopping trend grew, artists around the globe started selling their artwork online. Today, online mediums have become the most potential destination even for the best artist like Jamini Roy.
However, with a sea of websites and online platforms, it can be difficult to figure out what matters when it comes to selling paintings online. This blog discusses some of the best approaches that every artist should adopt:
Online art galleries: the most significant destinations to sell artworks
Over the past 10 years, online art galleries have emerged as one of the most significant destinations to sell artworks. You can enlist your artworks like Jamini Roy Paintings with the best Indian art gallery. Although this method seems to be simple, it needs many efforts on your part to be successful. While making up your mind to enlist your artworks with any art gallery, you will have so many options to choose from. And obviously, you will find some galleries performing better than others in the same business. Some galleries are so vast that it is very difficult to register your presence there.
As far as the idea of smaller galleries is concerned, they might be very low budgets to advertise their artworks in cyberspace. Therefore, you should begin with a medium-sized gallery. It is because you can easily get prominence with your artwork out there. One more idea is that you can have a presence in many galleries to increase the chances of more visibility as well as sale.
Deliver your text-based discourses on art through a meaningful blog
The e-commerce business across the world is based on the number of users or visitors on a particular website. It’s a simple game of more visibility and more buyers. Blogging can be one of the most powerful tools when it comes to expanding your reach in cyberspace. You can start writing a meaningful blog delivering your text-based discourses on art. As you might be aware, text-based searches create more than 70% of online business through search engines. And, almost all the leading search engines function on text-based searches.
If you visit the websites of some of the best art galleries, you will find a blog section there. These galleries keep their blog regularly posted and make the most of the search engines. In the same way, you can start writing a blog to discuss art meaningfully and interestingly. Here are some of the ideas to start and maintain your art blog:
- Buy your own hosting rather than depending on a third party, free platform
- Post only art-related relevant entries on the blog to maintain the interest of your visitors
- Always maintain regularity in the posting pattern as it will develop credibility among your visitors
- Keep the length of the post around 750 words
- Post only high-definition pictures of your artworks with a perfect artistic sense
- Never beat about the bush, just stick to the idea of art, and only art
- Launch a comment box to enable the readers and visitors for expressing their ideas and stories on your blog.
Harness social media for power and popularity
Needless to say, social media is ruling the world today. It has become the most powerful tool for the best art galleries in Delhi and other parts of the world. As an artist, if you want to sell your artwork online, then you need to be as social as you can. Different social media channels allow you to get connected to the entire world. When it comes to networking for selling your art, nothing can beat social media in terms of power and popularity. With a presence on different social media channels, you get both local and internal exposure required to sell your artwork in the global community. Facebook, YouTube, Flicker, and Pinterest are the most effective and efficient tools to promote your artwork.
However, you must be very particular about the following aspects of your social media accounts and campaigns:
- Be it Facebook, YouTube, Flicker, or Pinterest, never try to advertise your artworks directly
- Always prefer to post engaging content instead of advertising one-liners
- Manage each of your social media accounts like you manage your own personality
- Social media channels for some artists might be a little tech-savvy, so you can seek some professional help in their proper management
- Proper hyperlinking is necessary for all types of content that you post across channels.
Once you start getting the attention of people in cyberspace, you will win half of the battle. No artist or even the best Indian art gallery in Delhi or any other part of the country can stay aloof from social media these days. In case social media profiling proves to be difficult, you can seek some professional help.
Reach the community of global art lovers through an email newsletter
Creating an email newsletter might also be great to promote your artwork in the community of global art lovers. If you have subscribed to the newsletter of any of the best art galleries in Delhi, you definitely would have received email notifications regarding certain artworks right into your mailbox. An email newsletter can help you let your buyers know that you have finished a particular artwork. A newsletter also helps you develop a long-term relationship with your buyers. In case you are already active on your blog, then it would be a breeze to send email alerts to your buyers, fans, and admirers.
Concluding Remarks
As one of the leading art galleries in the national capital Delhi, Gallerie Nvya goes the extra mile to promote substantial artworks of masters and senior artists. It also encourages young and talented artists both online and offline. Apart from it, art lovers can find here painting, drawing, sculpture, printmaking, photography, ceramics, installations, and multimedia art.